“The Changing Global Landscape” – Joshua Meyrowitz, PhD
"Zaltman Metaphor Elicitation Technique” – Gerry Zaltman, PhD
"New Technology and the Art of Storytelling” – Steven Weiss
“Things to Think About When Thinking About Solving Problems” – Steve Weiss
“What is the future of advertising?” – Steven Weiss
“New Media Research: How Shifts in Home Media And Technology Are Driving Marketing and Consumer

     Demand” – Nick Donatello, Odyssey (2000)
“Strategic Consumer Research Emphasis on Hispanic Asian and Black Population” – Steven Weiss,

     Quest (1995)
“The Quest Social Thermometer” (2000)
“Social Trends and Consumer Attitudes” – Steven Weiss
“Privacy Center, Keep Members Up to Date on the Critical Issue of ‘Privacy’”  – Persona, Inc.
“Fundamentals and Trends in Electronic Commerce” – Steven Weiss, Quest (1999)
“Strategic Visioning: A Seat of the Pants Approach to Resolving the Confusion on the Subject of Strategic 
     Planning” – Steven Weiss, Quest
“The Art of Creating Consumer Demand” – Allan Kaufman, Quest

   Quest Futures Group

   Publications/White papers/lectures

   Steven Weiss

   Consulting history

“Disregard Previous Instructions” – A Manual For Business Leaders
“Memos To The CEO From The Former CEO”
























































   Steven Weiss

   Books

Founded DPI 10X Group
Management consultant to Chairman of The Coca Cola Company, Don Keough, a member of that company’s Board of Directors for over twenty years.

Collaborated with distinguished professors at:  
Harvard, MIT, Stanford, Wharton, University of Southern California, University of Michigan, Northwestern, University of Texas

Founded Quest Futures Group
A think tank founded under the auspices of the Interpublic Group of Companies to extend the future of knowledge. During the time of its operation, Quest introduced a host of leading edge concepts, visionary products and new research developments to the marketing and advertising community. Clients included: Nestle, Unilever, Coca Cola Company, GM and other leading companies.

Established 4 virtual centers: Consumer decision making, Marketing, Environment, Communications.  
Clients included:  The Coca Cola Company, Unilever, Nestle, Hallmark, L’Oréal, The Interpublic Group of Companies, McCann-Erikson Advertising, Campbell-Ewald Advertising, General Motors, The Disney Company, The U.S. Postal Service

The Interpublic Group of Companies
Senior Vice President, Strategic Planning

McCann-Erikson
Senior Vice President

Member of the team that created strategies and execution for Coca Cola campaigns: “Coke Is It,” “Just for the Taste of It,” Georgia Coffee (Japan), others.


Senior Management Consultant

Clients included:  Citicorp, CBS, Philips Electronics, U.S. Defense Department


Executive Vice President Strategy Workshop

The Seven Up Company

Vice President