“The Changing Global Landscape” – Joshua Meyrowitz, PhD
"Zaltman Metaphor Elicitation Technique” – Gerry Zaltman, PhD
"New Technology and the Art of Storytelling” – Steven Weiss
“Things to Think About When Thinking About Solving Problems” – Steve Weiss
“What is the future of advertising?” – Steven Weiss
“New Media Research: How Shifts in Home Media And Technology Are Driving Marketing and Consumer
Demand” – Nick Donatello, Odyssey (2000)
“Strategic Consumer Research Emphasis on Hispanic Asian and Black Population” – Steven Weiss,
“The Quest Social Thermometer” (2000)
“Social Trends and Consumer Attitudes” – Steven Weiss
“Privacy Center, Keep Members Up to Date on the Critical Issue of ‘Privacy’” – Persona, Inc.
“Fundamentals and Trends in Electronic Commerce” – Steven Weiss, Quest (1999)
“Strategic Visioning: A Seat of the Pants Approach to Resolving the Confusion on the Subject of Strategic
Planning” – Steven Weiss, Quest
“The Art of Creating Consumer Demand” – Allan Kaufman, Quest
“Disregard Previous Instructions” – A Manual For Business Leaders
“Memos To The CEO From The Former CEO”
Founded DPI 10X Group
Management consultant to Chairman of The Coca Cola Company, Don Keough, a member of that company’s Board of Directors for over twenty years.
Collaborated with distinguished professors at:
Harvard, MIT, Stanford, Wharton, University of Southern California, University of Michigan, Northwestern, University of Texas
Founded Quest Futures Group
A think tank founded under the auspices of the Interpublic Group of Companies to extend the future of knowledge. During the time of its operation, Quest introduced a host of leading edge concepts, visionary products and new research developments to the marketing and advertising community. Clients included: Nestle, Unilever, Coca Cola Company, GM and other leading companies.
Established 4 virtual centers: Consumer decision making, Marketing, Environment, Communications.
Clients included: The Coca Cola Company, Unilever, Nestle, Hallmark, L’Oréal, The Interpublic Group of Companies, McCann-Erikson Advertising, Campbell-Ewald Advertising, General Motors, The Disney Company, The U.S. Postal Service
The Interpublic Group of Companies
Senior Vice President, Strategic Planning
Senior Vice President
Member of the team that created strategies and execution for Coca Cola campaigns: “Coke Is It,” “Just for the Taste of It,” Georgia Coffee (Japan), others.
Senior Management Consultant
Clients included: Citicorp, CBS, Philips Electronics, U.S. Defense Department
Executive Vice President Strategy Workshop
The Seven Up Company